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Playground Johnson
Building Worlds To Play In

The architecture behind every room worth being in.
Some people have ideas. We build the world around them.
Strategy, law and brand — the infrastructure your ambitions need.
Not the idea. Everything the idea needs to survive.

Every great project needs a world around it. We build it.

A strategic bureau and legal intelligence house for premium hospitality and consumer markets.

Brand strategy and Law & Affairs,
never sold separately.

We work at the intersection of collaboration and consequence with the people whose partnerships, deals and activations cannot afford to fall apart.

We bring the strategists, the legal intelligence and the cultural fluency to make sure they don't.

Built across four continents. Rooted in hospitality, politics and brand. The best ideas happen when the right people are already in the room.

Accor
Pullman Hotels
Levi’s Paris
The Hoxton
ONU Femmes
The Lost Explorer
Jnane Tamsna
Soho House

Two Core Practices

Law & Affairs

A bench of lawyers from top US and French firms, structured to protect the work before, during, and after it lands.

Brussels - Employment law, Commercial law specialized in distribution for Consumer Goods, fashion and luxury.
Paris - Contract law, Intellectual Property and Brand Protection.

Brand & Market Intelligence

Brand development, growth and market intelligence for hospitality, consumer goods and projects. Repositioning, events, conferences, creative direction, collaborations and product launches.

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Our permanent seats spans New York, Monaco, Nice, Miami, Paris, Marrakesh and Luanda.

Selective intake

Welcoming new clients from Spring 2027

connect@playgroundjohnson.com

Playground Johnson Hospitality&Venues Brand Intelligence Our Ventures

Playground Johnson
Hospitality&Venues
Brand Intelligence
Our Ventures